Corporate Social Responsibility: Not Just About Being Mr. Nice Guy

Bleeding heart. Tree hugger. Do-gooder. Idealist. These are not the phrases often associated with those sitting in the C Suite. What those in the C Suite are realizing, however, is that corporate social responsibility (CSR) is no longer an option; it is a necessity. CSR might include green initiatives in the workplace or larger funding for global issues like the fight against human trafficking. Whatever the issue, it is about more than simply creating "good press"; indeed it is correlated to employee performance and the company's bottom line.
Towers Watson conducted a study on the global workforce and discovered that issues related to CSR is the third most important factor in employee engagement and the sixth most important driver when it comes to attracting new talent.
When senior management is visibly involved in the issue, employees are even more responsive. They tend to have more positive attitudes and they act more quickly to resolve customer concerns. People want to work hard for companies they believe work hard for them and their communities.
What is your company doing to promote corporate social responsibility? Are you able to say that your CSR efforts are having the impact you desire? If the answer is no or you are not sure, then your bottom line and the greater good might be suffering.

Contact Renee Branson, MA, NCC for ways to increase your company's CSR visibility.
720-220-1152
renee_branson@hotmail.com